Founders Forward Perfect Pitch

Elevate your pitching skills and boost your confidence with this exciting opportunity for ambitious entrepreneurs.


This programme is dedicated to empowering and supporting women entrepreneurs in improving their business pitches and taking their investment plans to the next level. You will benefit from one-to-one advice and mentoring, and access to invaluable insights through preparation workshops. Take on board the advice, as you will have the opportunity to present your business pitch to the JPMorganChase team. The most promising businesses at the pitching showcase will present to senior executives, and the winners will receive additional support and a cash prize of £5,000 to support their investment journey.

"A very worthwhile experience from the beginning to the end. I met some incredible women founders along the way, refined my pitch and gained a confidence I didn't know I had before this programme."

Corina Donohoe

Director of Business Development, Keto Baker London

Your investment stage: choose your cohort

Cohort one

Cohort two

New to the investment landscape and want to gain knowledge in the fundamentals of investment readiness?


Cohort one is aimed at early-stage businesses without prior pitch training or experience. This cohort will take place in May and June 2025.

Experienced in pitching but require refinement and improvement to your existing business plan?


Cohort two is geared towards growth businesses that are ready to raise investment and have a strong pitch deck. This cohort will take place in September and October 2025.

Programme journey

4 | Speed Pitching Session

1 | Adviser Session

2 | Workshop One

3 | Workshop Two

5 | Final Pitching Session

6 | Winners Announced

Work with your Newable Investment Adviser to review your business goals and pitch deck. They will support you throughout the programme.

Refine your pitch and finance readiness by developing and improving your pitch deck, value proposition and pitching skills.

Overcome common barriers faced by women in pitching and seeking funding, empowering you with actionable next steps.

Participate in roundtable discussions and present your pitch to the JPMorganChase team for feedback. The eight finalists will be selected.

Eight finalists will showcase their final pitch to a panel of JPMorganChase executives, an investor and a previous programme winner.

Three of the finalists will be selected as programme winners and will receive the £5k cash prize and further pro-bono support.

Are you eligible to apply for the programme?

To be considered for this programme, you must:

In addition, to be considered for cohort one, you must:


Be a woman (or identify as a woman) entrepreneur

Be trading for 2 years or less, have up to £50k turnover and have no pitching experience

Be a London-based business


In addition, to be considered for cohort two, you must:


Be a limited company

Be trading for 2-5 years, have £50k-£250k in turnover, be pitching for investment and have a strong pitch deck

Be willing to participate in all mandatory elements of the programme

"I have an entirely new business trajectory and confidence in my business again after doing this, and have done two talks since, which I've also been able to do with ease."

Emily Carter

Founder, Emily Carter Limited

Submit your application

Cohort one

Apply by Friday 25 April 2025 at 17:00

Cohort two

Apply by Friday 29 August 2025 at 17:00

All submissions will be reviewed to identify the most suitable 30 women entrepreneurs to participate in both cohorts.

Have a question?

To find out more about the programme, please contact the team at businessevents@newable.co.uk

The selected women entrepreneurs will also be invited to apply to JPMorganChase’s signature Founders Forward Mentoring programme. This is a nine-month mentoring programme, where you will be matched up with a senior JPMorganChase employee to develop your confidence, transferable skills and business growth.

This programme is planned and delivered by Newable, on behalf of JPMorganChase.


Copyright © 2025. All rights reserved.